1953–54 United States network television schedule
The 1953–54 United States network television schedule began in September of 1953 and ended in the spring of 1954
Despite hit filmed programs such as I Love Lucy, both William Paley of CBS and David Sarnoff of NBC were said to be determined to keep most programming on their networks live1 Filmed programs were said to be inferior to the spontaneous nature of live television Thus, NBC and CBS continued to schedule many live programs, including two new 1953 fall NBC series The Dave Garroway Show and Bonino According to Brooks and Marsh 2007, Garroways show "was faced with overwhelming competition from Mama and Ozzie & Harriet, which were running opposite on CBS and ABC, and it only lasted a single season"2 Bonino did not even last the full season CBS had more luck with new live programs Person to Person and My Favorite Husband which would later make the switch to film
ABC, perennially in third or fourth place among the four US television networks, had been on the verge of bankruptcy, but the February 1953 merger of United Paramount Theaters with ABC had given ABC a $30 million cash 1953–54 United States network television schedule
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