1950–51 United States network television schedule
The 1950–51 United States network television schedule began in September of 1950 and ended in the spring of 1951
In September 1950 NBC added two live variety series, Four Star Revue and The Colgate Comedy Hour, to its fall schedule These programs were a network effort to bring NBCs most popular radio stars to television; talent included Eddie Cantor, Jack Carson, Dean Martin, Jimmy Durante, Danny Thomas, Ed Wynn, Bob Hope and Fred Allen The two new star-studded series were scheduled directly against two of CBSs most popular programs: Four Star Revue went up against Arthur Godfrey and Friends on Wednesday nights, while The Colgate Comedy Hour was slated against Toast of the Town NBC was confident that its strategy would pay off1
CBS answered NBCs schedule with big radio stars and variety programs of its own, bringing in Frank Sinatra and in occasional specials Bing Crosby, Jack Benny, and Edgar Bergen "Despite the big budget variety shows in its schedule, though, CBS felt that situation comedy was actually a more stable television form that would be easier to exploit in the long 1950–51 United States network television schedule
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